I Spent $152,115 on Facebook and Instagram Ads to Grow an Audience of Followers, Fans, and Customers

Here’s What I Learned…

 

Every month, hundreds of musicians, producers, and audio engineers buy my book, Step By Step Mixing: How To Create Great Mixes Using Only 5 Plug-ins.

 

Sales through my website

Sales through Amazon

 

90% of those sales come from my ads on Facebook and Instagram.

Although it pains me to give Mr. M. Zuckerberg so much money, these online ads have helped me grow a giant audience of followers, fans, and customers.

And I know you can, too, without overspending on ads or feeling overwhelmed about reaching the right audience.

 

What Would You Do With a Bigger Audience?

As a musician or producer, you know how crucial it is to reach fans, attract clients, and find followers.

That’s exactly what a strong advertising strategy will do:

  • Build an audience of fans and followers
  • Grow an email list of subscribers
  • Drive sales to your products
  • Attract new clients to your business
  • Find more people who want to listen to your message

However, if you don’t know what you’re doing, you’re better off booking a flight to Las Vegas and putting all your money on the Roulette wheel.

Liane Cartman Randy Marsh GIF by South Park

Although running ads can feel like gambling, it's much easier to make a return on your investment.

But only if you do it the right way.

 

Don't Let Complexity Kill You

If you've ever been on Facebook Ads Manager, you know how complex it can feel.

You want to set up your ads correctly and advertise to the right audience, but opening Facebook Ads Manager can feel like looking straight into the Matrix.

The Matrix GIF

But after spending hundreds of thousands of dollars on ads in the last few years, I've gotten used to staring into the Advertising Abyss.

I run Facebook and Instagram ads hand in hand with my organic social media strategies, and it’s helped me:

  • Make my organic social media posts reach a wider audience
  • Build my email list to 50,000+ subscribers and customers
  • Sell my products and services to grow my income

I’ve happily used these strategies to grow my business for the last decade.

But…

In the last few months, I’ve seen so many people make mistakes when they’re starting to advertise…

And I’ve noticed too many squandered opportunities.

These are opportunities where you could reach way more people than you ever thought possible.

So, I don’t want to keep this locked away for only my high-ticket coaching clients anymore.

Now, if you want to run effective Facebook and Instagram ads to reach a wider audience, get more people to follow you, and get the results you want from your advertising dollars, let me help you out.

 

Introducing: Audience Amplifier

Here's What You Get:

  • Audience Amplifier Masterclass: In this 90-minute workshop, I’ll walk you through everything you need to know to set up and run your first (or next!) advertising campaign on Facebook and Instagram.
  • Audience Checklist: The crucial things to think about when you're setting up your audience so that you're advertising to the right people.
  • Setup Checklist: Downloadable slideshow that walks you through how to set up your Facebook Ads manager and Pixels correctly.

 

You'll learn:

  • How to set up your ads manager correctly so that it’s easy to run ads
  • How to create the right custom and lookalike audiences that care about your ads so you don’t burn through your ad budget on eyeballs that don’t care
  • How to select the right optimization strategies based on your advertising goals
  • How to write effective ads that grow your audience
  • How to use ads to supercharge the effectiveness of your organic content

In just 90 power-packed minutes, you will be equipped with the tools and techniques necessary to:

  • Reach a wider audience and expand your fan base
  • Boost your online course sales and generate revenue
  • Drive engagement and interaction with your music
  • Attract the right music lovers who appreciate your music
  • Increase listenership and gain more followers
  • Maximize visibility and target your desired audience effectively
  • Leverage ads for personal and professional growth

In short, you'll learn everything you need to run successful ad campaigns to promote yourself or advertise your services and products.

"Prior to your FB ads class, i was not very familiar with what metrics to use to get the outcome I was looking for. Most of the time I would do a quick boost as a way to get my post out rather than going into ads manager and actually setting my parameters in a way that makes sense. A specific problem the class helped solve was finding out how to advertise for an event successfully. The class helped me achieve a new level of understanding of FB ads and when to use them to make the most of your advertising budget. In this class, I learned how to target audiences with different locations, types of media, and identifiers. Without knowing this information, FB ads cannot be used to your advantage. My impression of the class and subsequent meetings was that Bjorgvin is very knowledgeable about all aspects of FB ads. He understands the clients' needs and is able to teach specific techniques that will benefit each unique situation. For someone who has not heard about the class, I would say, If you are a small business or marketer, this class would provide you with great skills to excel in your field. This would also be a good class for someone looking to take continuing education classes to keep up to date with best practices in the marketing field."

- Kiana Necoechea, MS. Marketing Manager, University of Arizona.

 Plus: Three Exclusive Audience Amplifying Bonus! 

Audience Attraction Toolkit

The Audience Attraction Toolkit helps you promote yourself, your music, or your services without sounding scammy and sleazy in your content. I'll walk you through my proprietary customer canvas process that's helped hundreds of students grow their audience. It will help you find the right strategy to attract your audience without feeling overwhelmed all the time.

Success Strategies Worksheets

In addition, I wanted to give you instant access to my Success Strategies worksheets to help you kickstart your audience growth.

  • Success Check-in Sheet keeps you on track to reach your goals.
  • The Habit Strategy Sheet helps you create a routine around your goals.
  • The Problem-Solving Sheet helps you position your brand in front of the right audience.
  • The Product Brainstorm Sheets help you map out your products and services when you're ready to start increasing your income.
  • The Customer Canvas helps you understand, find, and attract new fans and customers. 

 

You Get What You Give: A Simple Story for Finding Success in the Music Business

If you want to transform your hobby into a profitable and sustainable career, this business parable will share what you need to succeed.

You Get What You Give will teach you:

  • How to find quality clients and customers that pay you what you're worth
  • How to sell your products and services without feeling sleazy
  • How to 10X your income and create a career you want with the right habits that make success inevitable
  • How to understand and serve your customers so well they keep coming back for more
  • How to diversify your income streams so that you can future-proof your success

You Get What You Give tells the story of Casey, an aspiring music producer who hates his day job. Every day he leaves his dream of being a successful music producer behind as he clocks in at the office. One day, he rage-quits his job to start his studio but realizes he has no idea how to find clients to replace his income. After a disastrous start and quickly running out of his savings, he meets a mysterious “musicpreneur” who teaches him the strategies he needs to succeed. Will he get his studio business off the ground, or will he crawl back to his corporate marketing job?

The Iron-Clad Audio Issues Guarantee

My goal is to help you eliminate the overwhelm so that you know exactly how to set up your ads and reach the right target audience.

That’s why Audience Amplifier comes with a no-strings-attached, 100% satisfaction guarantee…or your money back.

Simply put, if you don’t learn how to use Facebook and Instagram ads to build a fanbase and a following, reach a wider audience, and increase your income opportunities. I will happily refund your money, no questions asked.

I take my guarantee very seriously. I am not interested in keeping your money if you don’t learn anything from what I’m creating for you.

So if you’re not happy, I’m not happy. Simple as that.

Here's to increasing your online presence!

Grow Your Audience Faster in Less Time

I understand the hurdles you face when it comes to advertising your music and creative endeavors.

The lack of know-how, uncertainty about where to start, and the complex setup process can be overwhelming.

I'm here to share a step-by-step process for running effective Facebook and Instagram ads, honed from years of experience and hundreds of thousands of dollars spent on advertising.

This comprehensive workshop is designed to turn the complex into the achievable, helping you leverage ads for personal and professional growth.

Audience Amplifier

Only

$100 $50

Instant Access to Increased Online Reach

Don’t let this discounted offer pass you by. If you’re tired of creating content every day that goes nowhere, only a few dollars/day in paid advertising will help you supercharge your online presence. Let me show you exactly how to do it inside the Audience Amplifier.

  • Audience Amplifier Masterclass ($250 Value)
  • Audience Checklist
  • Setup Checklist
  • Bonus: Audience Attraction Toolkit ($250 Value)
  • Bonus: Success Strategies Worksheets ($27 Value)
  • Bonus: You Get What You Give eBook ($16.99 Value)

My coaching clients pay upwards of $5,000 for my mentorship, and the total value of this complete package is more than $500.

Today, for a limited time only, you can get instant access to these trainings for a fraction of the price.

I Want to Amplify My Reach and Attract a Bigger Audience!

Hi there 🤘,

I’m Björgvin Benediktsson.

I’m the author of the #1 Amazon best-seller, Step By Step Mixing: How to Create Great Mixes Using Only 5 Plug-ins, the creator of the Audio Issues EQ plug-in, and the founder of Audio Issues. 

I’m on a mission to help musicians overcome their imposter syndrome, create great-sounding music, and release their work. Since 2009, I’ve been helping people like you turn your rough recordings into finished records you can be proud to release. 

I’ve worked as a live sound engineer, a broadcast recording engineer, a professional touring musician, a freelance mixing and mastering engineer, and an audio educator in both Iceland and the United States.

In addition to running Audio Issues, I help creative people transform their skills into income, grow their online business with digital products, and systemize their marketing to free up their time. I've been a marketing strategist and mentor to multiple businesses, serve as a venture advisor at the McGuire Center for Entrepreneurship at the University of Arizona, and have been a guest speaker at Phoenix Startup Week, SAE Institute Madrid, and the TENWEST Impact Festival.